
John U. Farley
C.V. Starr Distinguished Research Fellow in International Business
AB, Dartmouth College, 1957; MBA, Tuck School of Business, 1959; PhD,
The University of Chicago, 1962 Areas of expertiseInternational business, management science, marketing, public policy and
management
Current research topicsOrganizational culture and performance in six countries, why some firms earn
more than others
Selected Publications"Determinants of Corporate Performance: A Meta-Analysis," Management
Science, 1990; "Profiles of Product Innovators among Large U.S. Manufacturers,"
Management Science, 1992; "Corporate Culture, Customer Orientation and
Innovativeness in Japanese Firms: A Quadrad Analysis," Journal of Marketing,
January 1993; Global Performance, Oxford University Press, 1999; with
D.R. Lehmann, "Empirical Marketing Generalization Using Meta-Analysis,"
Marketing Science, 1999; with R. Deshpandé and F.E. Webster Jr., "Triad
Lessons: Generalizing Results on High Performance Firms in Five Business-to-
Business Markets," International Journal of Research in Marketing, forthcoming
AwardsWilliam F. O’Dell Award, 1995; Wroe Alderson Award for Contribution to
Marketing, 1995
Professional Activities
Academic positions: Assistant Professor, 1962–65, Associate Professor, 1965–67,
Carnegie Mellon University; Associate Professor, 1967–70, Professor, 1970–84,
R.C. Kopf Professor of International Marketing, 1984–90, Columbia University;
Ira A. Lipman Professor of Marketing, 1991–94, Director, Joseph H. Lauder
Institute, 1991–94, The Wharton School, University of Pennsylvania; Tuck School
of Business, 1995–present; Visiting Professor: International University of Japan,
National University of Singapore, INSEAD, Massachusetts Institute of Technology,
London Graduate School of Business Studies, and Handelshogskolan; Henkel
Professor of Industrial Marketing, Chinese European International Business
School, Shanghai, 1997–2002
Nonacademic positions: Executive Director, Marketing Science Institute, 1985–87;
Partner, Greenwich Associates, 1987–96
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