
Paul A. Argenti
Professor of Corporate Communication
BA, Columbia University, 1975; MA, Brandeis University, 1979; MBA, Columbia University, 1981. Areas of expertiseCorporate communication, corporate responsibility
Current research topicsImplementation of strategy through communication, outcome-based communication measurement, reputational risk, corporate social responsibility
Selected Publications"Crisis Communication: Lessons from 9/11," Harvard Business Review,
December 2002; "Collaborating with Activists: How Starbucks Works with
NGOs," California Management Review, 47(1), Fall 2004; with R. Howell and
K. Beck, "The Strategic Communication Imperative," MIT Sloan Management
Review, 46(3), Spring 2005; with T. Haley, "Get Your Act Together," Harvard
Business Review, October 2006; "Communications and business value: measuring
the link," Journal of Business Strategy, November 2006; Corporate
Communication, fourth edition, Irwin/McGraw-Hill, 2007; Strategic Corporate
Communication, Tata McGraw-Hill, 2007
Working PapersWith C. van Riel, “Developing a 'One Company' Strategy”
AwardsFulbright Fellowship, 1987; communication department ranked number one by
U.S.News & World Report, 1994; Distinguished Publication Award for The
Power of Corporate Communication, Association for Business Communication,
2003; grand prize (as faculty advisor), Case Study Competition in Corporate
Communications, Arthur W. Page Society, 2005; Pathfinder Award for research,
Institute for Public Relations, 2006
Professional Activities
Academic positions: Associate in communication, Harvard Business School,
1977–79; Tuck School of Business, 1981–present; Visiting Professor, International
University of Japan, 1989–92; Visiting Professor, Helsinki School of Economics,
1991–95; Visiting Professor, Erasmus University, Rotterdam, 2001–present;
Visiting Professor, Singapore Management University, 2003–05; Visiting Professor,
Columbia Business School, 2007
Board memberships: Arthur W. Page Society, 2003–present; Corporate Communications Institute, 2004–present
Editorial positions: Editor, Corporate Reputation Review, Journal of Business Communication; Editorial Board, Document Design
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