Y. Jackie Luan

Assistant Professor of Business Administration

E-Mail: ye.luan@tuck.dartmouth.edu Phone: (603) 646-8136

BA, Peking University, 2001; MA, Yale University, 2003; PhD, Yale University, 2006

Areas of expertise

Marketing, econometrics, statistics

Current research topics

Measurement and optimization of marketing productivity; consumer word of mouth and new product adoption; structural modeling of consumer and firm behavior; competitive market structure; consumer loyalty; econometric methods

Selected Publications

With K. Sudhir, "Forecasting Marketing Mix Responsiveness for New Products," Journal of Marketing Research, forthcoming 2009

Working Papers

With S. Neslin, "The Development and Impact of Consumer Word of Mouth in New Product Diffusion"; with K. Sudhir, "Optimal Inter-Release Time Between Sequential Versions: Application to Theatrical Movies and DVDs"; with K. Sudhir and N. Bruce, "Dynamic Market Structure in a Durable Goods Market: The Effect of a New Product Form"

Awards

Yale University Fellowship, 2001–05; American Marketing Association Sheth Foundation Doctoral Consortium Fellow, 2003

Professional Activities

Academic positions: Tuck School of Business, 2006–present