Gail Ayala Taylor

Visiting Associate Professor of Business Administration; Research Scholar

E-Mail: gail.a.taylor@tuck.dartmouth.edu Phone: 603-646-0533

BA, Michigan State University, 1987; MBA, Michigan State University, 1990; PhD, Florida State University, 1995

Areas of expertise

Marketing

Current research topics

Services marketing, nontraditional advertising, marketing and nutrition

Selected Publications

"Interactive Kiosks and Their Effects on Services Marketing: A Call for Further Research," Journal of Retailing and Consumer Services, 1995; "Marketing Quality in the Hotel Industry," in Service Quality in Hospitality Organizations, Teare, Cassel PLC, 1996; "The Impact of Outcome, Competency and Affect on Service Referral," Journal of Services Marketing, 1998; "Recruiting and Advertising: Marketing to Minorities," Psychology and Marketing, 2000; "Coupon Response in Services," Journal of Retailing, 2001; "Coupon Promotions in Quick-Service Restaurants: Preaching to the Converted?" Cornell Hotel and Restaurant Administration Quarterly, 2002; "Extrinsic and Intrinsic Motivators of Customer Participation in Compliance-Dependent Services," International Business & Economic Research Journal, 2003; "The Role of Provider Communication in External Customer Participation," Health Marketing Quarterly, 2005; with S. Neslin, "The Current and Future Sales Impact of a Frequency Reward Program," Journal of Retailing, 81(4), January 2005

Awards

Florida Education Fund McKnight Doctoral Fellowship, 1992–95; Lilly Teaching Fellowship, University of Georgia, 1996-98; UGA Office of the Vice President for Research, Competitive Faculty Research Grant, 1998; Promotion Marketing Association Research Grant, 1999-2001; Best Paper Award finalist, Cornell Quarterly, 2002; Best Paper, European Applied Business Research Conference, 2003; Davidson Honorable Mention Award for best paper in Volume 81, Journal of Retailing, 2007

Professional Activities

Academic positions: Assistant Professor, Terry College of Business, University of Georgia, 1995–98; Assistant Professor, Medill School of Journalism, Northwestern University, 1998–2002; Assistant Professor (by courtesy), Kellogg School of Management, Northwestern University, 1999–2000; Tuck School of Business, 2000–present

Nonacademic positions: Management Associate, Westin Hotels and Resorts, 1987–88; Program Director, Outpatient Mental Health Program, Southwest Detroit Hospital, 1988–89

Board memberships: ASCENT: Leading Multicultural Women to the Top

Editorial positions: Editorial Review Board, International Journal of Service Industry Management