Peter N. Golder

Professor of Marketing

E-Mail: peter.n.golder@tuck.dartmouth.edu Phone: 603-646-0598

BS, University of Pennsylvania, 1984; PhD, University of Southern California, 1994

Areas of expertise

New products, global marketing, marketing strategy

Current research topics

Market entry, new product markets, long-term leadership, global marketing

Selected Publications

With G.J. Tellis, "Pioneer Advantage: Marketing Logic or Marketing Legend?" Journal of Marketing Research, May 1993; with G.J. Tellis, "Will It Ever Fly? Modeling the Takeoff of Really New Consumer Durables," Marketing Science, 3, 1997; "Historical Method in Marketing Research with New Evidence on Long- Term Market Share Stability," Journal of Marketing Research, 37, 2000; "Insights from Senior Executives about Innovation in International Markets," Journal of Product Innovation Management, 17, 2000; with D. Mitra, "Whose Culture Matters? Near-Market Knowledge and Its Impact on Foreign Market Entry Timing," Journal of Marketing Research, 39, 2002; with G.J. Tellis, Will and Vision: How Latecomers Grow to Dominate Markets, McGraw-Hill, 2002; with D. Mitra, "Quality Is in the Eye of the Beholder," Harvard Business Review, 85, 2007; with D. Markovitch, "Using Stock Prices to Predict Market Events: Evidence on Sales Takeoff and Long-Term Firm Survival," Marketing Science, 27, 2008; D. Mitra, "Does Academic Research Help or Hurt MBA Programs?" Journal of Marketing, 72, 2008; with R. Shacham and D. Mitra, "Innovations’ Origins: When, By Whom, and How are Radical Innovations Developed?" Marketing Science, 28, 2009

Awards

Buzzell Award, best paper, Marketing Science Institute, 1994, 2007; Bass Award, Marketing Science, 1998; O’Dell Award, Journal of Marketing Research, 1998; Top Ten Business Book of the Year, Harvard Business Review, 2002; Berry Book Prize, best book in marketing, American Marketing Association, 2003; Best Paper, American Marketing Association Technology and Innovation Group, 2005; NYU Stern Berkley Center grant, Kauffman Foundation, 2005, 2006

Professional Activities

Academic positions: Research and Teaching Assistant, University of Southern California, 1990-94; Visiting Assistant Professor of Marketing, University of California, Los Angeles, 1994–95; Assistant Professor of Marketing, 1995-99, Associate Professor of Marketing, 1999-2008, George and Edythe Heyman Faculty Fellow, 2004-09, Professor of Marketing, 2008-09, Stern School of Business, New York University; Visiting Professor of Marketing, Guanghua School of Management, Peking University, 2006-07; Tuck School of Business, 2009-present

Nonacademic positions: Project Engineer, Conoco Inc., 1984-86; Technical Editor, Financial Analyst, Northrop Corporation, 1986-90

Editorial positions: Editorial Boards: International Journal of Research in Marketing, Journal of Marketing; Ad Hoc Reviewer: Journal of Marketing Research, Marketing Letters, Marketing Science