Christian Dussart

Visiting Professor of Marketing

E-Mail: christian.s.m.dussart@tuck.dartmouth.edu Phone:

MA, Université de Sherbrooke, 1975; PhD, Université Catholique de Louvain, 1986

Areas of expertise

Customer value creation, positioning, digital marketing strategy, globalization, wiki marketing

Current research topics

Reinvention of business models with both an effectual approach and a service-dominant logic of marketing

Selected Publications

Several books and chapters, published both in French and in English, and about 100 articles published in referred reviews, magazines and proceedings across the world.

Awards

Jack Siegfried Prize, National Union of French Higher Business School Graduates, 1972; Samuel Bronfman Laureate, 1976 and 1977; Grand Prize, Harvard- Expansion, 1986; Excellence Prize, Canadian Association of Administrative Science, 1990; nominee, Irwin Sizer Award for the Most Significant Improvement to Massachusetts Institute of Technology Education, 2000; nominee, Best Professor of the Year, MBA, HEC Montreal, 2005 and 2006; finalist, SMA Sherwin Williams Distinguished Teaching Award, 2007; nominee, Prize of Excellence in Teaching, HEC Montreal, 2008

Professional Activities

Academic positions: Assistant Professor, Université de Sherbrooke, 1973-83; Associate Professor, University of Ottawa, 1983–88; Associate Professor, Université du Québec à Montréal, 1988–91; Associate Professor, Paris Graduate School of Management, 1991–2004; Professor, Solvay Brussels School of Economics and Management, 1991-1998; Guest Professor, Paris-Sorbonne University, 1996; Visiting Professor, CEDEP and INSEAD, 1998–2008; Visiting Professor, 1998–2004, Director, Digital Business Strategy Track, 2001–04, Massachusetts Institute of Technology Sloan School of Management; Visiting Professor, HEC Paris, 2000–present; Professor, HEC Montréal, 2004–present

Nonacademic positions: Founder and president, La Brioche Dorée restaurant chain, 1977–80; Senior Associate, Cogem, marketing consulting and research, 1984–88; President and Chairman, Dussart Marketing and Research, 1984–92; President and Chairman, Dussart Independent France, 1992–98; President, SOGEMARK, 1998–2004; more than 25 years experience conceiving, producing, and presenting professional seminars for large multinational organizations

Editorial positions: Contributing Editor, Décisions Marketing (publication of French Marketing Association), 1994–present