Financial Times

Punam Anand Keller

Charles Henry Jones Third Century Professor of Management

E-Mail: punam.a.keller@tuck.dartmouth.edu
Phone: 603-646-1336

BA, Bombay University, 1977; MBA, Jamnalal Bajaj Institute of Management Studies, 1979; PhD, Northwestern University, 1984

Areas of expertise

Consumer information processing and choice behavior

Current research topics

Designing and implementing communication programs

Selected Publications

"Beyond Protection Motivation: An Integrative Theory of Health Appeals," Journal of Applied Social Psychology, 28(17), 1998; "Converting the Unconverted: The Effect of Inclination and Opportunity to Discount Health- Related Fear Appeals," Journal of Applied Psychology, 84(3), 1999; "The Effect of Affect-Based Dissonance versus Cognition-Based Dissonance on Motivated Reasoning and Health-Related Persuasion," Journal of Experimental Psychology, 5(3), 1999; with I.M. Lipkus and B.K. Rimer, "Informing Women about Their Breast Cancer Risks: Truth and Consequences," Health Communications, 13(2), 2001; with I.M. Lipkus and B.K. Rimer, "Depressive Realism and Health Risk Accuracy: The Negative Consequences of Positive Mood," Journal of Consumer Research, 29, June 2002; with I.M. Lipkus and B.K. Rimer, "Affect, Framing and Persuasion," Journal of Marketing Research, 40(1), February 2003; "Regulatory Orientation and Efficacy of Health Messages," Journal of Consumer Research, June 2006

Working Papers

With A.L. Olson, "Negative Emotions and Coping Appraisa"; with A.Y. Lee and B. Sternthal, "Regulatory Focus, Construal Level and Judgment"; with D. Lehmann, "Designing Effective Health Communications: A Meta Analysis of Experimental Results"

Awards

Award for designing effective health-related communications, National Cancer Institute and Marketing Science Institute; award for designing effective retirement savings communications, National Endowment for Financial Education, 2007

Professional Activities

Academic positions: Assistant Professor, New York University, 1983–86; Assistant and Associate Professor, Columbia University, 1986–93; Visiting Associate Professor, Stanford University, 1993–95; Associate Professor, University of North Carolina at Chapel Hill, 1995–97; Visiting Associate Professor, Duke University, 1997–98; Tuck School of Business, 1998–present

Nonacademic positions: President, Association for Consumer Research, 2008

Editorial positions: Editorial Boards, Journal of Consumer Psychology, Journal of Consumer Research, Journal of Marketing Research